MEET ELAINE – CX and Marketing Strategy Consultant with 30+ years’ experience. Passionate about customer-centric growth, especially with vulnerable consumers. Aligns marketing and service strategies with organizational mission. Builds relationships valued by clients – scroll ⬇️to read my recommendations

CORPORATE CLIENTS – Marketing and Customer Services leaders approach me with concerns of:
• Strategies falling short of business objectives
• Unmet goals for acquisition and retention
• Customer complaints about challenging interactions
• Teams struggling to recognize and support vulnerable customers
• Leadership anxiety about regulatory fines for unfair treatment and poor outcomes
The challenges feel overwhelming and business leaders don’t know where to start

CHARITY CLIENTS – Charity leaders come to me concerned that;
• attracting new donors to financially support the cause, is proving challenging
• Fundraisers are unsure where to allocate budget across the channel mix to deliver planned growth
• Engaging supporters to build LTV is failing
• Supporter Care and Compliance Leaders are worried they risk investigation and fines from the regulator
• Supporter Care teams are scared of making mistakes and lack confidence in their decision making

STRATEGY DEVELOPMENT & TRAINING – A seasoned performance marketer with client and agency experience, I thrive on collaborative work Sharing insights, I empower clients to advance with a focused plan, aligned with organisational missions. I now lead a team skilled in acquisition, engagement, and retention. Through collaboration we identify pain points and solutions and transform strategies into actionable objective-driven plans, aligned with your mission We offer ongoing support through hands-on implementation or training your team, ensuring sustained confidence even after our involvement has ended

LET’S TALK – Ready to find out more? Book an introductory meeting to discuss your challenges and concerns
• Message me on LinkedIn
• email hello@reynoldsbusbylee.com
• call me 020 3637 0966
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SPECIALITIES – DTC Marketing Strategy, Fundraising Strategy, Customer Acquisition, Donor Acquisition, Customer Engagement, Customer Retention, Building LTV, Customer Service Strategy, Vulnerable Customers Consultancy & Training

OUTSIDE WORK – A Football fanatic (Liverpool and my son’s U11 team). Wife, Mum to three kids and a puppy. I love food and drink and I enjoy time outside especially near water.

I’m a proud trustee for Sightsavers, a member of the CIoF and a TPS Board member